Designated Sidekick

Designated Sidekick

Designated Survey 01: What are your priorities for art, character and costume in comics?

September 8, 2007, Filed under: Core Posts, Designated Sidekick Links, Fandom, Marketing, designated survey — @ 4:19 pm

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There’s a lot of assumptions in comic book fandom about what’s important, what other people like, who reads what and what priorities people put on different factors.

Me? I like a little bit of numbers with my speculation. So with that in mind, I’d like to introduce to you all…

Designated Survey

Click Here to take survey

This debut issue of the Designated Survey is asking you to put some preferences down on what you want in a comic book, what’s important in comic book characters, and what makes a superhero outfit more than just a fancy dress costume?

Plus a couple of questions of what really matters when it comes to parting with money for four colour stories.

Links for spreading the survey around the place after the cut.

(more…)

 

Hey Fanlib - An open letter from a marketer watching yet another fan connected company self harm

May 20, 2007, Filed under: Core Posts, Fandom, Marketing — @ 12:50 pm

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(Note to WIC/WFA: Not strictly comics related, skippable on the archive)

Dude. Mimbo, dude.

After the Mary Jane saga, I thought Sideshow’s inept approach to marketing couldn’t be beaten. Thanks for proving that was undue optimism. Chris, look, fanfic ain’t my thing, and this is a comics book blog, but I can’t watch a wounded company suffer.
In summary: Your marketing sucks.

Your site? I can’t say either way since I don’t write fanfic (if you exclude that Dr Seuss/marketing crossover one, and the Ice/Rogue/Pyro one). What I do know is marketing. You, despite your match practice at Yahoo! seemed to have forgotten a bit. The bit that starts with the words “the customer”.
Here’s a couple of freebies to remind you.

  • Do not attack the community you’re trying to recruit from - ever. You want to set up a commercial fanfic archive? You need fic readers and fic writers. Don’t hurt yourself by alienating them.
  • Do not spam LJs. Especially when you’ve got a reputation that’s ankle-locked on the LJ base. Dude, seriously, don’t jeopardise 6A and LJ by being a jerk over another project. You’ll regret the brand damage in the morning.
  • Take criticism from the people who are doing what you’re setting out to do. If the fanfic community is reacting badly, then you have a problem that they are identifying for you. For free. If your lawyers and expensive people couldn’t see those problems, you hired the wrong expensive people. Ask for a refund
  • Accept criticism. See if there’s a valid point. If there isn’t, don’t give the critic a valid point by being a jerk (or appearing like one, or whining in LJ posts). You’re tired? Tough. Cowboy the fuck up son. This is business, you’re in a gorram startup. Start acting like the leader of the company and lead from the front. Long hours? Don’t complain to the internet about long hours - chances are, we’re working crappy shifts and pulling overtime to get by. Then we get home and do this internet stuff in our limited spare time.
  • Above all, yes, you’re doing this for the money. NOBODY CARES HOW MANY HOURS YOU HAVE TO WORK FOR YOUR MONEY. Shut up, front up, and work for the pay cheque. Or do it for the love. Just don’t whine. Nobody likes an emo CEO with a pay cheque, options and an aversion to long hours.

Dude, seriously, you seem to be freaking because your beta test uncovered problems. That’s what a beta test and market test is about - test marketing to see where the errors are, finding bugs and patching systems. You have problems, you have unresolved bugs. Shouting ‘LA LA LA HOBBITS’ won’t help.
If you’re serious about providing a decent service, start with being a decent company. Do that by listening to the market you so very much are trying to emulate. Work with them, not against them.

Above all, if you’re planning on converting a large rich mine of freely devoted time, effort and love into something that gives you financial reward - don’t piss off the people who are providing the resource you’re trying to tap.

Yours Sincerely

Designated Sidekick
(Thanks to Stewardess’s LJ wrap up for the fast paced coverage)

 

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