Marvel, Relationship Marketing and Marvel B0y
Source: WikipediaMarvel has a problem.
The symptom of the problem is the blog/Live Space called Marvel_B0y.
Further symptoms of the problem are present in Graeme McMillan ’s post and the responses over at Newarama.
Assume for a moment that Marvel B0y is not spin. Assume the blog genuinely is written by a disgruntled employee seeking to expose the inner core of Marvel. The response from the comic book reading, blogging and bb posting public has been cynical, dismissive and regarding it as a Marvel stunt.
How bad is Marvel’s stock with their fanbase if the immediate reaction to the MarvelBoy blog was to assume viral marketing spin?
I think the answer is: Right now, it’s very bad.
From the current Skrull-a-moment “Who do you trust? (NOT YOU BENDIS!)” campaign, which followed on from One More Day (of Bad Ideas made print), and a host of other niggling behaviours by Marvel’s heirarchy, they seem to be burning the faith of the paying fan base. Even little things like having Tony Stark win in the Civil War (ps, my Skrull tip for the season: the dead Captain America was really a skrull), or producing a bad interface to hobble the online distribution of comics thus negating what should have become the iTunes of comics all add up.
The assumption that Marvel Boy is skrull guerrilla marketing campaign shows that passionate fans on the internet are distrusting Marvel to the extent that they’re assuming that this ‘expose’ of Marvel is a cynical promotional pitch for the Skrull Crossover. That people are assuming Marvel suck that much to sink that low is a bad sign for the company, and for its possible future. The company needs to earn back trust to the point that people don’t assume a blog slagging off the company is done to boost sales figures.
Also, if Marvel B0y is the real deal, how much would it bite to be constantly assumed to be a sock puppet of the organisatio you’re trying to slam?
