Things I have learnt
1. Don’t travel internationally without packing the login details for your blog.
2. Marketing academics are quite curious about this concept of popular culture.
3. Feminism and marketing have a lot more in common than even I’d first believed possible, and now there’s increasing levels of research coming out of Europe to demonstrate that a patriarchal centric view of the world is decreasing in financial viability - according to the professor giving the conference key note address, some product categories are up to 80% in female purchases. That sort of wraps it up for the lackluster financial clout of the male in those areas