Selling with the Sexy
I’ve been looking over the sales figures for Marvel, and I have to admit, I’ve been wrong about the sales power of sexy.
Right now, there’s a scantily clad sales machine with slender hips, massive torso, clad in a loin cloth skirt and very very little else. This semi naked sales machine has doubled, and I mean DOUBLED the sales figures of one of the tie in comics.
This sales bombshell is none other than….
The Incredibly Sexy Hulk.
World War Hulk is #1 on the comic book box office, and the Hulk’s impact on the Heroes for Hire franchise has not been missed.
- 08/06 Heroes for Hire #01 - 84,006
- 09/06 Heroes for Hire #02 - 66,949 (-20.3%)
- 10/06 Heroes for Hire #03 - 60,770 ( -9.2%)
- 11/06 Heroes for Hire #04 - 38,070 (-37.4%)
- 12/06 Heroes for Hire #05 - 31,318 (-17.7%)
- 01/07 Heroes for Hire #06 - 27,513 (-12.1%)
- 02/07 Heroes for Hire #07 - 24,476 (-11.0%)
- 03/07 Heroes for Hire #08 - 22,563 ( -7.8%)
- 04/07 Heroes for Hire #09 - 21,444 ( -5.0%)
- 06/07 Heroes for Hire #10 -20,503
- 06/07 Heroes for Hire #11 - 41,298 - WWH related
- 06/07 Heroes for Hire #12 - 41,229 - WWH related
- 09/07 Heroes for Hire #13 - 40,086 - WWH related
- 00/07 Heroes for Hire #14 - Part 4 of WWH content
- 00/07 Heroes for Hire #14 - Part 5 of WWH storyline
You want to sell comics in this modern day market place? Strip down one of the big boys and put him in the crossovers.
Half Naked Hulk sells comics. Big bulging semi-naked men sell comics. It’s just economics, so DC, pants those eras, buff those pecs and show me some Batmanflesh for that sales bonanza.
It’s what the market wants isn’t it?