Well, the news is in.
All 900 copies of the Mary Jane statuette have sold out. So, 900 sales are out there.
The New York Post slagged the MJ statue. Dunno what their readership looks like, but I think it’s more than 900.
Boingboing covered the negative response to the statue. Their readership? Over 95,000 unique users per day.
Feministe and Pandagon carried coverage. Their readerships? Probably more than 900.
In summary – Sideshow sold 900 x $125 statues and received $112,500 for their effort
What’s the dollar value on the negative publicity? (more marketing thoughts after the cut)
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