Archive for May, 2007

The Cover for Heroes for Hire #13. DO NOT WANT. [Bonus, open challenge to the defenders of this cover art]

Thursday, May 24th, 2007

I am a male. I read comics.  If this cover of powerful female comic book figures tied up, helpless, suits zipped down to expose the maximum flesh without revealing a nipple is designed for the arousal of the male reader, then I’m going to be blunt

You fail. It is not arousing. I do not want. I am not excited or titillated by the prospect of this cover. Further, I’d be embarassed to walk out of a comic store with this in my hand. One glance from the average punter, and I’m some freakshow.  Ordinary punters thought the Mary Jane statue was bad. What the hell are they going to make of this?  It’s reinforcing the stereotype of comic book readers as strange individuals who lack social skills, haven’t met a real female in their lives, and have immense forearm stamina.
Thanks Marvel. Way to help show comic books aren’t just for kids, they’re for perverts.

Thank god this is a Max title, and won’t make it to a really broad audience.
HEROES FOR HIRE #13
The Story: The Heroes for Hire find themselves in the middle of World War Hulk when their mission to Hulk’s stoneship leaves them on the Warbound’s death list! It’s divide-and-conquer as each hero is hunted by a member of the Jade Giant’s band of alien soldiers.

32 PGS./Rated T+ …$2.99

MARVEL RATING SYSTEM

  • ALL AGES
    Appropriate for readers of all ages.
  • T+
    9+ years old Appropriate for most readers, parents are advised they may want to read before or with younger children.

OH SHIT.  What where you thinking?  Wait. I remember, Marvel isn’t misogynistic! The chief editor of Marvel has a daughter.  I bet he’ll sit there and read this comic with his daughter. That’ll make it all fine.

Breaking out the details
This is my personal shortlist of issues I have with the cover.
  • The cover is sexualised violence. The women have bared breasts without the shot of an unclothed nipple. Shaded nipples are acceptable. So are erect nipples through the cloth of their costumes. Sure, defeated, semi conscious, captured by aliens, but sexually aroused by the moment. They may be about to suffer painful torture, but they’ve got hard nipples about it. (No, I ain’t screen capping that. It’s creepy, and it’s a demonstration that the artist painted the costumes over a naked female form.  I suspect porn tracing)  Could you imagine a cover with Spiderman and Wolverine and Cyclops strung up, each sporting obvious erections about what will happen next? (Yo! Alex Ross! Buddy, do it.  It’ll be worth the lolz)
  • The hands are also important here – the female characters are in signs of defeat and submission, and the one set of male hands are in active resisting poses (I’m assuming that’s Shang-Chi from what I’ve read around the place)
  • Male handsFemale hands
Hai! A GUY! GUYS ARE LEIK ACTIVE AND STUFF!
  • It’s freaking Bratz Porn. The eyes that set it off.
Bratz Porn
  • Finally, remember, even if you’ve been fighting your way through an alien strong hold, lip gloss is important.
  • Faces of Defeat

So, I want to make this clear.  This is a cover that has women portrayed at passive sexualised objects in the name of selling comics.

It is sexist.

It is reinforcing the misogynist view point that women are to portrayed as passive sexual objects to be acted upon by men, in this case, the male viewer of the comic.
It is offensive to consider this cover art for a series that is considered suitable to be read with children as young as nine, or read by children as young as nine.

OPEN CHALLENGE 
If you want to persuade me that this cover isn’t sexist, because men are drawn in similar poses, then I’m up for the challenge. If you can find me a cover with up to three men, all drawn in passive poses, with demonstrable hardness of the nipples or penis, sad faces, and the female hero (for what little of her is seen) being active, you can tell me that this cover isn’t sexist because stuff happens to guys as well.  Especially on the cover of T+ rate comics.
Checklist for you

  • Up to three males. I’m not even looking for parity of numbers (there are four women on the cover of Heroes for Hire).
  • Some obvious arousal at their situation (erection of nipples or penis is fine). If this is missing, then no dice.  Harden those man parts up or go home.
  • Some costume change/ removal of costume. Preference is for removed pants/trousers, will settle for opened shirts (even though that’s not the same level of sexualised posing. Pecs != Breasts for sexual connotation otherwise men would own bikini tops). There has to be some evidence of interference with the uniforms of the men.  I’ll accept torn (bonus for tears with bleeding cuts under them), cut, removed or opened (Nightwing’s chest to ceiling mid 80s open V won’t count unless it’s been obvious interfered with by a third party. I’m looking for parity with the white jump suit, not Black Cat’s costume)
  • Passive/defeated demeanor. No struggling resistance against the bonds.  They need to be defeated AND enjoying it.
  • BONUS POINTS: An active female hero presence, doing something active about the dramatic situation that the men have accepted.

Prove me wrong with evidence.  I’m not even asking for a one to one swap on most points.
Show me that the Heroes for Hire #13 cover is simply a gender reversal of existing cover art. Show me that there’s no sexism, because this has happened to men before.

Questions for male comic book bloggers who wrote about the MJ statue

Monday, May 21st, 2007

I’m interested in talking to male bloggers who posted criticism or negative reviews about the Mary-Jane Watson statue, and the responses they received to their posts. I’d like to hear/read your opinion of how people reacted to what you had to say, types of commentary/feedback you received,  and volume of commentary/feedback on the issue.   If you have links to the posts you’d like to contribute that’d be helpful as well.
Drop me a line at designatedsidekick@gmail.com – if you want confidentiality or post up to the comments.

This is a rapid fire, non scientific approach for me to get some shared experience from fellow male comic book bloggers.  From one male blogger to another, I want to swap notes on the incident, and people’s responses to your posts.

Hey Fanlib – An open letter from a marketer watching yet another fan connected company self harm

Sunday, May 20th, 2007

(Note to WIC/WFA: Not strictly comics related, skippable on the archive)

Dude. Mimbo, dude.

After the Mary Jane saga, I thought Sideshow’s inept approach to marketing couldn’t be beaten. Thanks for proving that was undue optimism. Chris, look, fanfic ain’t my thing, and this is a comics book blog, but I can’t watch a wounded company suffer.
In summary: Your marketing sucks.

Your site? I can’t say either way since I don’t write fanfic (if you exclude that Dr Seuss/marketing crossover one, and the Ice/Rogue/Pyro one). What I do know is marketing. You, despite your match practice at Yahoo! seemed to have forgotten a bit. The bit that starts with the words “the customer”.
Here’s a couple of freebies to remind you.

  • Do not attack the community you’re trying to recruit from – ever. You want to set up a commercial fanfic archive? You need fic readers and fic writers. Don’t hurt yourself by alienating them.
  • Do not spam LJs. Especially when you’ve got a reputation that’s ankle-locked on the LJ base. Dude, seriously, don’t jeopardise 6A and LJ by being a jerk over another project. You’ll regret the brand damage in the morning.
  • Take criticism from the people who are doing what you’re setting out to do. If the fanfic community is reacting badly, then you have a problem that they are identifying for you. For free. If your lawyers and expensive people couldn’t see those problems, you hired the wrong expensive people. Ask for a refund
  • Accept criticism. See if there’s a valid point. If there isn’t, don’t give the critic a valid point by being a jerk (or appearing like one, or whining in LJ posts). You’re tired? Tough. Cowboy the fuck up son. This is business, you’re in a gorram startup. Start acting like the leader of the company and lead from the front. Long hours? Don’t complain to the internet about long hours – chances are, we’re working crappy shifts and pulling overtime to get by. Then we get home and do this internet stuff in our limited spare time.
  • Above all, yes, you’re doing this for the money. NOBODY CARES HOW MANY HOURS YOU HAVE TO WORK FOR YOUR MONEY. Shut up, front up, and work for the pay cheque. Or do it for the love. Just don’t whine. Nobody likes an emo CEO with a pay cheque, options and an aversion to long hours.

Dude, seriously, you seem to be freaking because your beta test uncovered problems. That’s what a beta test and market test is about – test marketing to see where the errors are, finding bugs and patching systems. You have problems, you have unresolved bugs. Shouting ‘LA LA LA HOBBITS’ won’t help.
If you’re serious about providing a decent service, start with being a decent company. Do that by listening to the market you so very much are trying to emulate. Work with them, not against them.

Above all, if you’re planning on converting a large rich mine of freely devoted time, effort and love into something that gives you financial reward – don’t piss off the people who are providing the resource you’re trying to tap.

Yours Sincerely

Designated Sidekick
(Thanks to Stewardess’s LJ wrap up for the fast paced coverage)

Return of the Empowerful!Lad

Sunday, May 20th, 2007

What a week. So, to commemorate the week, I present…. a LOLBATZ!

Hugs!

and the return of EMPOWERFUL!LAD

(there is a cut here because Jen does not want)

(Forum jump link)

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Money talks II: The Mary Jane Statue sells all 900 copies (Boromir sold 2000 copies without a g-string in sight)

Friday, May 18th, 2007

Well, the news is in.

All 900 copies of the Mary Jane statuette have sold out.  So, 900 sales are out there.

The New York Post slagged the MJ statue.  Dunno what their readership looks like, but I think it’s more than 900.
Boingboing covered the negative response to the statue. Their readership? Over 95,000 unique users per day.
Feministe and Pandagon carried coverage.  Their readerships? Probably more than 900.
In summary – Sideshow sold 900 x $125 statues and received $112,500 for their effort

What’s the dollar value on the negative publicity?  (more marketing thoughts after the cut)
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